HI, I'M RHÉANNE
I'm a content strategist, design fiend, multi-media specialist, brand magician and expert storyteller.
I believe building a powerful, successful brand goes beyond traditional advertising, building a website, or posting on social media. What gets people engaged and invested in a brand is the emotional connection that often transcends the product. It's thinking outside the box to create something exciting and build affinity to the brand. It's about more than tracking every single metric week in and week out - it's about tapping into real insights on the brand's impact. It's about knowing exactly what the brand stands for and building a strong and consistent voice.
In a world where consumers have more choices and distractions than ever, the emotional connection matters. Tell a great story, build creative that pulls people in and evokes something.
That is the recipe to building a great brand.
PROFESSIONAL CV
Work Experience
2020 - Present
Rhéanne Marcoux Creative
OWNER
Freelance graphic, web and logo design, digital and traditional marketing, email marketing, copywriting, and media buying and planning, and social media strategy.
2023 - Present
Winnipeg Football Club
SENIOR DIRECTOR OF BRANDING
Further to the below, manage both clubs' out-of-home, print, radio, digital and audiovisual campaigns, contracts and budgets. Maintain brand integrity across all assets and platforms. Design and execute in-stadium activations, stadium design renovations and upgrades. Worked on a new app design as well as contributed to the pitch and ultimate winning bid for the 2025 Grey Cup.
2018 - 2023
Winnipeg Football Club
DIRECTOR, CREATIVE & CONTENT
Managed the marketing, content and creative teams, focused on developing comprehensive marketing campaigns to drive ticket sales, brand awareness, brand affinity and fan engagement for the Winnipeg Football Club. Team lead for Valour FC, Winnipeg’s new professional soccer team. Spearheaded the conceptualization, branding, positioning and launch of the new team. Strategically planned and engaged in the latest marketing and digital trends, growing the WFC’s fan base by developing and executing digital and traditional marketing strategies that achieve outstanding results.
2016 - 2018
Winnipeg Football Club
SENIOR MANAGER, SOCIAL MEDIA & COMMUNICATIONS
Took the lead on digital sales for the club, presenting to clients and selling digital assets. Wrote, edited and posted media releases and feature articles daily. Scripted, storyboarded, shot, edited and produced video series for www.bluebombers.com. Principal copywriter and editor for all material coming out of the Blue Bombers office. Managed the website as well as the content and video production teams. Designed, planned and executed the #ForTheW marketing campaign in 2017.
2014 - 2016
Winnipeg Football Club
MARKETING MANAGER
Won a Rouge Award for Best in Social Media of all CFL teams in 2015. In my first year running the team’s social media accounts, I more than doubled our follower base on Twitter and more than tripled our engagement rate on Facebook, taking the team’s social media ranking from second-to-last to best overall league-wide by developing and implementing a strong voice and identity across all platforms. Managed the team website as well as the Bomber Store website. Created a new website for the Bomber Store and managed all product photography, descriptions and marketing.
2013 - 2014
Winnipeg Jets
COORDINATOR,
WEB CONTENT
Controlled and moderated the team’s social media accounts including Twitter, Facebook, Instagram, Snapchat, YouTube and Vine, using creative and innovative strategies to maximize fan engagement and website views. Created the hit video series “Pass The Mic”. Redesigned www.winnipegjets.com and updated it on a daily basis, creating written and video content. Wrote multiple features for InFlight Magazine and worked on joint video features with TSN.
2010 - 2013
CBC/Radio-Canada
SPORTS ANCHOR & VIDEOJOURNALIST
Became the youngest CBC Radio-Canada sports VJ in the country and started a health and lifestyle feature series with amateur sport teams across the city. Made the transition from Shooter/Editor to Sports Anchor and hosted live hits as well as shot, edited and produced features that aired at the national level.
EDUCATION
BA | April 2012
RHETORIC & COMMUNICATIONS
UNIVERSITY OF WINNIPEG
Students who major in Rhetoric & Communications practise writing in a variety of genres and read contemporary non-fiction, analyze visual and verbal texts, trace the impact of print and electronic media on western culture, and – through the study of theory and close attention to textual practices – examine how ideology is embodied in discourse.
Diploma | April 2010
CREATIVE COMMUNICATIONS
RED RIVER COLLEGE
The Creative Communications program prepares students for a career in advertising and marketing communications, broadcasting, journalism, media production, and public relations and communication management. Courses are augmented by training in writing and editing, digital media design and publishing, social media and data analytics, and photography.