The Problem
Your digital marketing is running (ish). But is it working?
You've got campaigns live, emails going out, maybe an ad account someone set up a while back. Things are moving - but you're not entirely sure in the right direction. Reporting is murky. Strategy is reactive. And the person executing it is doing their best, but they're not a strategist.
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That gap between running and working is exactly where revenue leaks.
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Most businesses at your stage don't need to hire a full-time CMO or hand everything to a big agency. They need a senior strategist in their corner - someone who knows the platforms, reads the data, and makes the calls that actually move the needle.
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That's what this is.
The Solution
Introducing the Fractional Marketing Director Retainer
Monthly strategic oversight and hands-on execution for growing businesses that want senior marketing leadership - without the overhead of a full-time hire.
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I plug into your business as your de facto marketing director. My team and I handle the strategy, the execution, and the ongoing optimization of your paid ads and email marketing - making sure everything is pulling in the same direction, with the same rigour I've applied to brands like the Winnipeg Blue Bombers, the Grey Cup, and multi-brand retail operations.
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You stay focused on running your business. We stay focused on making your marketing work.
Here's What You Walk Away With
1
Monthly Strategy Call
(60 min)
We review performance, make decisions, and set priorities for the month ahead. You walk away knowing exactly what's happening and why.
2
Campaign Performance Review
A structured review of your paid ad accounts (Google and/or Meta) - what's performing, what's wasting spend, and what to do about it. No jargon. Just clear direction.
3
Email Marketing Oversight
Monthly review of your email program - campaign frequency, segmentation, subject line performance, and revenue-per-send. Your list is an asset. We'll treat it like one.
4
Strategic Recommendations Document
A written summary of priorities, decisions, and next steps after every monthly call. So everyone on your end knows exactly what's happening - no confusion, no dropped balls.
Between-Call Support
Have a question between calls? Need a second opinion before hitting send on something? You can reach me directly by email throughout the month - no waiting until next session.
Is this the right investment for you?
This is for you if...
You're an established business with active digital marketing that needs a strategic eye and reliable execution.
This is for you if...
You have zero marketing support and need a trusted partner to build and run it for you.
This is for you if...
You want senior-level thinking and a capable team - without committing to a $100K+ salary.
This is for you if...
You're currently running ads or email marketing in-house but results are inconsistent and no one owns the strategy.
This is for you if...
You're spending money on digital marketing and you're not confident it's working as hard as it should.
This probably isn't for you if...
You're just getting started and don't yet have campaigns or an email list to work with.
This probably isn't for you if...
You're looking for someone to manage your social media content.
This probably isn't for you if...
You need a one-time audit rather than ongoing support (ask me about the Digital Audit & Roadmap instead).
How it works
The Process
Step 1
Apply
Fill out a short application so I can understand your business, your current digital setup, and what you need. Spots are limited and I only take on clients I can genuinely move the needle for.
Step 2
Onboarding Call
We spend 60 minutes getting into your accounts, your goals, and your current gaps. I come out of this with a clear picture of where we're starting and what we're building toward.
Step 3
Monthly Rhythm
From there, we run on a consistent monthly cadence. Strategy call, performance review, written priorities, and ongoing support. Predictable, structured, and always moving forward.
Ready to dive in? Apply today and see if you're a fit.
